{"id":2964,"date":"2022-04-13T15:02:00","date_gmt":"2022-04-13T13:02:00","guid":{"rendered":"https:\/\/www.rundkantig.se\/?p=2964"},"modified":"2022-05-03T16:33:47","modified_gmt":"2022-05-03T14:33:47","slug":"din-guide-till-inkluderande-design","status":"publish","type":"post","link":"https:\/\/www.rundkantig.se\/de\/din-guide-till-inkluderande-design\/","title":{"rendered":"Din guide till inkluderande design"},"content":{"rendered":"
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Din guide till inkluderande design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En grafisk profil representerar f\u00f6retagets identitet b\u00e5de p\u00e5 insidan och utsidan. Den framst\u00e4ller varum\u00e4rket visuellt p\u00e5 ett s\u00e4tt som ber\u00e4ttar vem du \u00e4r, vad du sysslar med och vad du st\u00e5r f\u00f6r. En grafisk profil best\u00e5r ofta av tre komponenter:<\/p>

  • Logodesign<\/li>
  • F\u00e4rgschema<\/li>
  • Typsnitt\/typografi<\/li><\/ul>

    Ut\u00f6ver ovanst\u00e5ende kan det \u00e4ven finnas symboler eller m\u00f6nster som ing\u00e5r i den grafiska profilen.\u00a0<\/p>

    Logodesign<\/strong>
    Logotypen \u00e4r f\u00f6retagets ansikte och kronjuvel. Den ska representera f\u00f6retagets identitet, vara tilltalande att se p\u00e5 samtidigt som den ska fungera \u00f6ver tid. Logotypen kommer att f\u00f6lja dig i all kommunikation och sannolikt vara det f\u00f6rsta kunderna ser n\u00e4r de t\u00e4nker p\u00e5 ditt f\u00f6retag. Om du inte redan har tagit hj\u00e4lp med att utforma en professionell logotyp s\u00e5 rekommenderas det varmt!<\/p>

    F\u00e4rgschema<\/strong>
    Att v\u00e4lja f\u00e4rger tycks vara en simpel uppgift – men t\u00e4nk en g\u00e5ng till! Alla m\u00e4nniskor har associationer till f\u00e4rger och genom att anv\u00e4nda dig av r\u00e4tt f\u00e4rger kan du p\u00e5verka hur ditt varum\u00e4rke uppfattas. L\u00e4r dig om f\u00e4rgpsykologi och s\u00e4tt dig in i vad respektive f\u00e4rg betyder. F\u00f6r att ge ett exempel \u00e4r det vanligt att anv\u00e4nda f\u00e4rgen gr\u00f6n n\u00e4r man vill f\u00f6rknippas med h\u00e5llbarhet, milj\u00f6 och natur. Det kan ocks\u00e5 handla om vilken bransch du jobbar i. Bl\u00e5tt \u00e4r en f\u00e4rg man f\u00f6rknippar med p\u00e5litlighet och styrka, d\u00e4rf\u00f6r \u00e4r den vanlig inom exempelvis bank och teknikf\u00f6retag.\u00a0<\/p>

    Gl\u00f6m inte bort att v\u00e4lja r\u00e4tt nyans av f\u00e4rgen. Bleka och pastelliga f\u00e4rger upplevs mer sn\u00e4lla och lugna medan f\u00e4rgstarka uttryck har mer attityd.\u00a0<\/p>

    Tack vare att f\u00e4rgschemat best\u00e5r av flera olika f\u00e4rger har du m\u00f6jlighet att framh\u00e4va precis de karakt\u00e4rsdrag som du vill att f\u00f6retaget ska f\u00f6rknippas med.<\/p>

    Typsnitt\/typografi<\/strong>
    I en grafisk profil kan det ing\u00e5 ett eller flera typsnitt som fyller olika funktioner beroende p\u00e5 hur de anv\u00e4nds. H\u00e4r kommer tre exempel p\u00e5 de vanligaste typsnitten:<\/p>

    Serif-typsnitt \u00e4r traditionella typsnitt som k\u00e4nnetecknas av de sm\u00e5 f\u00f6tterna i slutet av varje bokstav. Times New Roman \u00e4r ett klassiskt exempel.<\/p>

    Sans serif-typsnitt saknar f\u00f6tterna och har ist\u00e4llet rundade och mjuka h\u00f6rn. Detta ger en mer modern k\u00e4nsla. Exempelvis \u00e4r Helvetica \u00e4r ett sans serif-typsnitt.<\/p>

    Skripter \u00e4r typsnitt som ska efterlikna kursiv handstil. Dessa upplevs ofta som lyxiga eller sofistikerade och b\u00f6r anv\u00e4ndas till enstaka ord, meningar eller korta texter. Exempel p\u00e5 skript \u00e4r typsnittet Allura.<\/p>

    Precis som med f\u00e4rgerna s\u00e5 kan ett typsnitt kommunicera vilken typ av f\u00f6retag du \u00e4r samt vad du st\u00e5r f\u00f6r. Ta en titt p\u00e5 de olika typsnitten som finns och fundera p\u00e5 hur du vill uppfattas. Vill du vara lekfull, klassisk, trendig eller feminin? L\u00e5t ditt typsnitt f\u00e5 kommunicera i samspel med din logotyp och ditt f\u00e4rgschema.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Din guide till inkluderande design En grafisk profil representerar f\u00f6retagets identitet b\u00e5de p\u00e5 insidan och utsidan. Den framst\u00e4ller varum\u00e4rket visuellt p\u00e5 ett s\u00e4tt som ber\u00e4ttar vem du \u00e4r, vad du sysslar med och vad du st\u00e5r f\u00f6r. En grafisk profil best\u00e5r ofta av tre komponenter: Logotyp F\u00e4rgschema Typsnitt\/typografi Ut\u00f6ver ovanst\u00e5ende kan det \u00e4ven finnas symboler […]<\/p>\n","protected":false},"author":1,"featured_media":2233,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"off","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[17],"tags":[24,26,27,16,25],"class_list":["post-2964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-designkunskap","tag-design-for-alla","tag-funktionsnedsattning","tag-handikapp","tag-inkluderande-design","tag-logotyp","entry","has-media"],"yoast_head":"\nDin guide till inkluderande design - RundKantig<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rundkantig.se\/de\/din-guide-till-inkluderande-design\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Din guide till inkluderande design - RundKantig\" \/>\n<meta property=\"og:description\" content=\"Din guide till inkluderande design En grafisk profil representerar f\u00f6retagets identitet b\u00e5de p\u00e5 insidan och utsidan. 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